AI Research
Why the Research on AI Citation Keeps Contradicting Itself
And what actually holds up when you line the studies next to each other instead of against each other
One study says traditional authority signals drive AI citations. Another says schema improves accuracy by 30%. A third finds 37% of AI-cited domains don't appear in traditional search at all. This isn't bad advice from bad people. This is what the research actually looks like right now.
February 18, 202620 min read
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