About the Founder

Sarah Kiselycznyk

Founder, Source Logic

I go deep. It's probably the thing that defines me most, and the reason Source Logic exists.

I'm a Foreign Service spouse who's reinvented across time zones and careers. Mom of two boys, ages 4 and 8. I have a background in marketing, a self-taught ability to build the technical tools my research required, and a research library on how AI platforms decide what to cite that I'd put against most of what's being published right now.

None of that happened in a straight line. I started with a different business idea, spent months studying branding theory, and followed the thread until it led somewhere I didn't expect: the intersection of how expertise is built and how it's actually found.

What I found there is the problem I built Source Logic to solve.

I'm learning in public. I share what I'm finding on LinkedIn: what works, what doesn't, what the data says, and where I was wrong.

The Framework

Every expert has three versions of themselves online.

Most don't know it. And almost none of them match.

Truth #1

Who you say you are.

Your positioning. Your bios, your website, your LinkedIn. The identity you're intentionally putting out into the world.

Truth #2

What your work actually demonstrates.

The full body of your expertise: the methodologies, the case studies, the research, the frameworks refined through years of practice. For most experts, this is far richer than anything that's made it online.

Truth #3

What someone actually finds.

What happens when someone needs your expertise and goes looking. On Google, through AI, in directories, by searching your name. This is the truth most experts have never tested. And for most, it's the widest gap of the three.

The gaps between these three layers tell you exactly where the disconnect is and what to fix first. That's the diagnostic. That's what Source Logic does.

I've been the person searching.

Before I was on this side of the problem, I was on the other. I've been the person with a real problem, searching Google and AI for someone who could actually help, and coming up frustrated. The people with real answers were harder to find than they should have been. The surface was dominated by content that looked right but lacked substance, while the experts who could have actually helped were buried or invisible entirely.

That experience stuck with me. When I started seeing why it happens, the gaps between what experts have built and what someone searching actually finds, it stopped being an abstract research question. It became the problem I wanted to solve.

You already did the hard part.

You spent years building genuine expertise. You've helped real people solve real problems. You've written the articles, developed the methodologies, done the work.

But the way people find expertise has changed. Someone out there right now has a problem your work can solve, and the systems they're using to search can't find you. Not because your work stopped being valuable. Because the findable version of you is a fraction of the real thing.

That gap is closable. And it starts with seeing it clearly.

Expertise deserves to be found.