Everything I deliver is written in plain language, scoped to your specific situation, and yours to keep. No retainers, no jargon, no dependency on me to maintain it.
I go into your website's backend with admin access and check every technical layer that affects whether you get found, trusted, and measured. Indexing status, SEO infrastructure, analytics setup, navigation logic, security configuration, plugin health, and structured data.
You get a plain-language report organized by urgency. What needs attention now, what can wait, and what's already working. Every finding is tied to why it matters for your specific business and exactly what to do about it, in order.
Works on WordPress, Squarespace, Webflow, Shopify, Wix, and most other platforms where admin access can be granted.
The free readout gives you a snapshot from a URL or two. This goes through everything. Your entire website, your full blog library, social media, podcast episodes, YouTube content, uploaded documents. If it exists and it sounds like you, I find it and I use it.
I also look at things the free tool can't. Whether your About page and your Services page are telling the same story. What your clients are saying about you in testimonials and reviews, and how that language maps to the way new clients search for someone like you.
The deliverable is a structured brand brief: how you sound, what you stand for, who you're talking to, and the specific language that makes you sound like you. Hand it to a copywriter, share it with someone building your next website, or use it anytime you need to describe your business in your own voice. Delivered as both an interactive HTML file and a PDF.
This is also where your structured data gets built. Schema is the behind-the-scenes information that tells Google exactly what your business is, what you do, and where you're located. Based on what the extraction finds, I create your complete Person, Organization, and FAQ schema, filled out with your real information, ready to paste into your site's backend. Not a list of recommendations. The finished product.
Both layers together. Your site's technical health and your brand's voice, read in parallel and delivered as a single package. This is the complete picture: the foundation document from which all implementation, content, and strategy work can be built.
The diagnostic makes sure search engines can read your site. The extraction makes sure what they read is accurate, consistent, and reflects what you actually do. Together, they build the foundation that puts you in front of the right people when those people go looking for exactly the kind of help you provide.
If you want me to handle the fixes, I will. Phase 1 priorities from the diagnostic, SEO infrastructure setup, schema implementation, and structural cleanup. Scoped per engagement based on what the diagnostic found. You get a clear record of every change made, a phased roadmap for what comes next, and full ownership of everything. Nothing requires me to maintain it.
For businesses sitting on years of research, case studies, or unpublished content, there's a deeper layer of work available. Restructuring what you've built so that both humans and machines can find it and use it. Ask me about it.
I'll take a look at your site before we connect so I have a clear picture of where things stand before we talk.